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外媒Insider - Gaming近日发布消息，Unity引擎官方最新年度游戏产业报告新鲜出炉。报告显示，在参与调查的300名开发者中，高达79%的人对AI给行业带来的影响持积极态度。其中，48%的受访者表示;较为乐观”，31%的受访者更是直言对AI工具;极度看好”，仅有4%的受访者称会在2025年完全弃用AI工具。
自chatGPT在市场上引发轰动以来，生成式AI工具如雨后春笋般大量涌现。起初，开发者们普遍对AI心存疑虑，但如今情况发生了显著转变，79%的从业者已积极投身于AI的怀抱。随着行业对AI接纳度的不断提高，AI在游戏产业中的具体应用格局也在悄然发生变化。调查数据表明，动态难度调整等传统AI应用所占的比例有所下降，而自动化玩法测试等新兴领域则呈现出小幅增长的态势。
值得关注的是，近期不少游戏大厂纷纷开始运用生成式AI工具进行游戏的制作与宣传。例如，动视近日终于承认其团队在《使命召唤》(COD)系列游戏中使用了人工智能工具来协助开发部分游戏内容。微软也在2月份推出了一款名为Muse的生成式AI模型，该模型能够生成游戏画面与控制操作，并且可以实现这两项任务的同步完成。
